Monday, March 30, 2009

Unkind Rewind

You can pretty much tell from the previews--hell, from the cover of the DVD package--that Be Kind Rewind is going to be one of the worst films ever made. Here's the premise: Jerry Gerber (Jack Black) accidentally becomes magnetized and destroys all the videos in Mike's (Mos Def) video store while the owner (Danny Glover) is out of town. To save the store, Mike and Jerry attempt to remake all the films. I hope someone got fired for greenlighting this movie.

Everything about the film is just awful. First of all, it's nearly impossible to find a video store that actually rents VHS videos anymore, although not quite as impossible as the idea of a human being becoming completely magnetized. Store owner Elroy Fletcher (Glover) is supposed to be a very crusty and old-school type guy, but I suspect even the crustiest of store owners would have converted to DVDs out of respect for their wallet, if not for the desire to provide customers with the technology they actually use.

Second, the film remakes are so bad that no one would ever actively rent them, much less prefer them over the originals of the film. I don't think anyone would actually watch them on YouTube.

Not surprisingly, the guys remaking the films get caught and face a hefty fine from the feds, plus some possible jail time. But, instead of having to pay up and go to jail, they make a fake documentary about a fake jazz singer, and the whole neighborhood comes out to see it, causing the powers that be to have their hearts swell and forgive the morons.

I just can't handle how bad this film is. I mean, seriously, if I read this script as an actor, I'd probably fire my agent for not vetting the scripts better. And if I were a producer or a director or investor, one look at the premise would cause me to run screaming for fear my name might be sullied by the film's awfulness.

Frankly, were I Jack Black or Mos Def or anyone else involved with this movie, I'd like to rewind my life and choose not to be involved with this film.

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